CRM Executive (iGaming)

TL;DR

CRM Executive (iGaming): Optimizing all stages of the customer lifecycle for specific markets with an accent on campaign execution, segmentation, and retention. Focus on managing sports loyalty programs, multi-channel communication tools, and improving KPIs to maximize player value.

Location: Onsite at London - St Pancras Campus

Company

Digital gaming company behind some of the world’s leading sports and iGaming brands, operating as part of the NYSE-listed Super Group.

What you will do

• Execute and own sports CRM campaigns for designated markets to improve customer retention.
• Manage the automated lifecycle, optimizing onboarding, active, and reactivation campaigns.
• Refine sports loyalty programs, including Free Bet Club and Boost Tokens, to meet player value goals.
• Lead and execute large event-based campaigns for major tournaments like the World Cup or Euros.
• Utilize communication tools including email, SMS, push notifications, and in-app messaging.
• Perform regular competitor analysis to optimize market positioning and website content.

Requirements

• Fluency in both Spanish and English (C1+) is required.
• Must be based in or able to work from the London (St Pancras Campus) office.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Clear and confident communication skills, both written and verbal.
• Passion for CRM and utilizing data insights to drive decisions.
• Collaborative mindset for working across cross-functional teams.

Nice to have

• In-depth knowledge of sports betting markets, odds calculation, and market trends.
• Previous experience in the online gaming or casino industry.
• Familiarity with gambling regulations and compliance requirements across jurisdictions.
• Experience in developing customer retention strategies.
• Proficiency with content management systems (CMS).

Culture & Benefits

• Learning and development programs designed for fast career progression.
• Performance management tools providing meaningful feedback for growth.
• Comprehensive health insurance, life assurance, and income protection.
• Company pension scheme.
• Employee Assistance Programme providing resources for employees and their families.