Director, Lifecycle Marketing

TL;DR

Director, Lifecycle Marketing (CRM): Designing and owning the UK consumer lifecycle strategy to engage, retain, and grow the driver base with an accent on CLTV, retention, and automated journeys. Focus on building structured upsell/cross-sell programs, optimizing app-based communications, and implementing a rigorous experimentation framework.

Location: Hybrid (London, UK)

Company

hirify.global is a leading platform simplifying the parking experience for millions of drivers through B2B solutions for destinations and B2C services.

What you will do

• Define and own the UK consumer lifecycle marketing strategy, vision, and roadmap.
• Design structured upsell and cross-sell journeys to migrate users between product tiers and occasions.
• Own CLTV as a core KPI, developing strategies to reduce churn and grow habitual usage.
• Lead channel strategy across email, app push, in-app messaging, and paid media.
• Implement precise audience segmentation using CDP and data pipelines.
• Establish a culture of experimentation via structured A/B and multivariate testing.

Requirements

• 8+ years in lifecycle, CRM, or retention marketing with a proven track record of business impact.
• Director-level experience with the ability to influence senior stakeholders.
• Experience in marketplace or platform businesses (e.g., travel, mobility, hospitality).
• Deep expertise in mobile-first communication, including push notifications and in-app messages.
• Proficiency with CEP/CRM platforms such as Braze, Iterable, Salesforce Marketing Cloud, or Klaviyo.
• Strong data literacy and experience working with CDPs and data pipelines.

Culture & Benefits

• Generous holiday policy: 25 days + bank holidays, with potential for 5 extra high-performance days.
• Daily free lunch and snacks provided on office days.
• Private Medical Insurance (Vitality) and Life Assurance (YuLife).
• Financial perks including £50 monthly parking credit, cycle-to-work, and EV salary sacrifice schemes.
• Enhanced parental leave and childcare support via Koru Kids.
• Regular team-building activities, quarterly away days, and a social budget.