Product Marketing Manager (Sports Streaming)

TL;DR

Product Marketing Manager (Sports Streaming): Leading go-to-market strategy and execution for platform features like News, Stats, and Fan Zones with an accent on increasing fan engagement and participation. Focus on managing integrated multi-channel campaigns and using data-driven insights to optimize ROI.

Location: Hybrid (Leeds or London, UK)

Company

hirify.global is a cutting-edge global sports streaming service transforming how fans access live and on-demand sports using world-class technology.

What you will do

• Lead GTM strategy and execution for product features including News, Player/Athlete Chats, Stats & Scores, and Fan Zones.
• Create and deliver marketing campaigns designed to increase fan participation, engagement, and sharing.
• Establish and monitor KPIs to evaluate marketing success and use data-driven insights to refine strategies.
• Collaborate with global product and technology teams across various territories and sports rights.
• Build and maintain strong relationships with senior stakeholders, acting as the voice of the fan.

Requirements

• Must be based in or able to work in Leeds or London, UK.
• Proven hands-on experience in product marketing.
• Strong understanding of end-to-end campaign execution across both paid and owned media.
• Ability to analyze campaign performance and make rapid optimization decisions based on data.
• Track record of managing integrated campaigns across social media, email, SEO, and PPC.
• Excellent cross-functional collaboration skills.

Culture & Benefits

• 25 days annual leave, increasing by 3 days after 3 years of service.
• Private medical insurance and life assurance.
• Pension contributions up to 5%.
• Family-friendly community with enhanced parental leave.
• Electric vehicle benefit option and access to learning and development resources.
• Opportunity for flexible working and access to internal speaker series and events.