Product Marketing Manager

TL;DR

Product Marketing Manager (Marketing): Shaping the go-to-market strategy and positioning for Extended Services Programs to drive long-term customer adoption. Focus on crafting compelling product narratives, orchestrating cross-functional launches, and leveraging data insights to influence product roadmaps and enhance customer touchpoints.

Location: Must be based in London (Hybrid)

Company

A global B Corp marketplace for refurbished devices dedicated to reducing environmental impact by making tech more reliable and affordable.

What you will do

• Build differentiated positioning and messaging based on customer insights and competitive intelligence.
• Design and orchestrate go-to-market strategies in collaboration with Product and Marketing Ops.
• Craft consistent product narratives across all customer touchpoints in partnership with Brand and PR teams.
• Influence product roadmaps and identify innovation opportunities by partnering with Product Managers.
• Ensure brand alignment across the entire customer journey from pre- to post-purchase.
• Analyze launch performance using data tools to iterate and optimize future strategies.

Requirements

• Proven experience in product marketing, specifically launching B2C products.
• Exceptional writing and communication skills in English.
• Strong ability to use data and metrics to inform decision-making.
• Track record of building trust and collaborating across cross-functional teams.
• Ability to manage multiple projects with effective prioritization.
• Must be based in or able to work from London.

Nice to have

• Experience with Figma or Amplitude.
• Fluency in another language spoken in our markets.
• Strong awareness of culture and current events.

Culture & Benefits

• Mission-driven work environment focused on environmental sustainability.
• Hybrid work model with 2 remote days per week, 1 remote work week per quarter, and 3 flex days.
• Access to Employee Resource Groups and mentorship programs.
• Comprehensive accessibility policies and cultural competency training.
• Opportunity to work in a high-scoring certified B Corp environment.