Head of Demand Generation & Growth (InsurTech)

TL;DR

Head of Demand Generation & Growth (InsurTech): Leading the design and optimization of a global demand generation engine with an accent on ABM, intent-led programs, and pipeline creation. Focus on scaling repeatable campaign frameworks across UK, EMEA, North America, APAC, and Israel to drive B2B revenue growth.

Company

An insurance technology company providing a data-driven platform to manage the entire policy lifecycle for insurance distribution businesses.

What you will do

• Lead the global demand generation operating model, campaign architecture, and pipeline creation frameworks.
• Define and refine ICP, market segmentation, account prioritization, and targeting strategies.
• Drive the global ABM strategy, including playbooks and buying committee engagement models.
• Own the intent-led marketing strategy and the leverage of account intelligence across Marketing, SDR, and Sales.
• Design repeatable global campaign frameworks and content strategies for regional localization.
• Manage the Product Marketing Lead and partner with Regional Growth Managers, Sales, and Revenue Operations.

Requirements

• 7+ years of experience in Demand Generation, Growth Marketing, ABM, or B2B Revenue Marketing.
• 3+ years of experience managing marketing teams with measurable pipeline outcomes.
• Proven track record of scaling global demand generation programs in SaaS, InsurTech, FinTech, or Enterprise Software.
• Deep expertise in pipeline creation, intent-led marketing, digital marketing, and content strategy.
• Strong analytical capability and data-driven decision-making skills.
• Experience collaborating with enterprise sales organizations and revenue operations teams.

Nice to have

• Experience within insurance technology, financial services tech, or adjacent sectors.

Culture & Benefits

• Equal-opportunity employer committed to diversity and inclusion.
• Collaborative and evolving environment based on "The hirify.globaln Way" (Originate, Collaborate, Step Up, Evolve).
• Open and inclusive hiring approach that values fit over meeting 100% of technical requirements.