Growth Marketing Manager (Financials & Trading)

TL;DR

Growth Marketing Manager (Financials & Trading): Strategizing, executing, and optimizing global B2B campaigns to drive net-new customer acquisition with an accent on full-funnel demand generation and pipeline acceleration. Focus on collaborating cross-functionally to deliver high-quality leads and measurable ROI across paid and owned channels.

Location: London, GB

Company

hirify.global is a global leader in analytics, insights, and proprietary data for the energy and natural resources sectors.

What you will do

• Plan and execute full-funnel campaigns targeting new logo acquisition across priority verticals and geographies.
• Collaborate with product and content marketing teams to develop tailored messaging and solution sets.
• Manage integrated campaigns across email, paid social, display, SEM, SEO, and webinars.
• Partner with digital and media teams to optimize paid acquisition and reach target ICP audiences.
• Monitor campaign performance in real-time using A/B testing and audience segmentation to improve tactics.
• Track and analyze KPIs including MQLs, SALs, cost per lead, and pipeline contribution.

Requirements

• Over 8 years of B2B marketing experience in campaign management, demand generation, or growth marketing.
• Proven experience planning and executing lead generation campaigns for new customers.
• Strong understanding of digital marketing channels and performance metrics.
• Familiarity with marketing and sales tech stacks such as Pardot, Salesforce, and ad platforms.
• Excellent project management, communication, and organizational skills.
• Data-driven mindset with the ability to analyze performance to inform strategic decisions.

Nice to have

• Experience in audience-focused B2B campaigns within the commodities or financial services space.
• Knowledge of funnel metrics and pipeline acceleration tactics.
• Bachelor’s degree in Marketing, Business, or a related field.

Culture & Benefits

• Inclusive and trusting work environment focused on customer commitment.
• Future-focused culture that encourages turning knowledge into action.
• Opportunity to work in a global, matrixed environment with industry experts.