Demand Generation Manager (SaaS)

TL;DR

Demand Generation Manager (SaaS): Planning and executing multi-channel demand programs to drive qualified pipeline and revenue with an accent on HubSpot automation, paid media, and event strategy. Focus on optimizing funnel conversion, collaborating with Sales and SDR teams, and delivering measurable pipeline impact in a high-growth environment.

Location: Must be based in London, UK (Hybrid)

Company

hirify.global is a referral marketing and customer advocacy platform used by brands like PUMA, Farfetch, and Charlotte Tilbury.

What you will do

• Own the planning and execution of demand generation campaigns across paid media, webinars, and events.
• Manage HubSpot workflows, including email campaigns, nurture sequences, and list segmentation.
• Partner with Product Marketing, SDRs, and Sales to align GTM priorities with demand programs.
• Track and report on MQLs, SQLs, pipeline value, and channel efficiency.
• Continuously test and optimize messaging, targeting, and campaign formats to improve funnel conversion.
• Collaborate with external agencies to deliver campaigns at pace.

Requirements

• 4–6 years of experience in B2B demand generation or growth marketing.
• Hands-on experience with HubSpot Marketing Hub is mandatory.
• Proven track record of driving pipeline in a SaaS or high-growth tech environment.
• Experience managing multi-channel campaigns, including webinars and email nurture programs.
• Strong analytical mindset with confidence in data, dashboards, and performance reporting.
• Ability to work effectively with SDR and Sales teams.

Nice to have

• Experience supporting multiple products or customer segments.
• Familiarity with PLG or eCommerce/Shopify ecosystems.
• Experience working in a pod-based or matrixed organization.
• Familiarity with attribution tools like Dreamdata or Fibbler.

Culture & Benefits

• Hybrid working model with modern tech equipment.
• Private medical insurance with Vitality, including mental wellbeing, dental, and vision support.
• 25 days annual leave plus public holidays, with tenure-based increases.
• Enhanced parental leave and life insurance.
• Two additional Celebration Days for personal significant events.