Country Marketing Leader (MedSurgical)

TL;DR

Country Marketing Leader (MedSurgical): Lead the transformation of the Thailand MedSurg marketing organization, driving alignment with the commercial model and hirify.global Way while building demand and accelerating growth. Focus on portfolio reinvigoration, integrated demand generation, go-to-market execution for new launches, and data-driven marketing planning using martech (SFDC, Eloqua) with an emphasis on pricing, channel programs, and ROI.

Company

hirify.global is a healthcare company focused on solving big challenges that improve lives and help healthcare professionals perform at their best.

What you will do

• Deliver growth for the Thailand market by achieving sales and marketing plans, financial goals, and sustainable portfolio performance.
• Lead marketing transformation in Thailand, elevating team competencies across clinical/scientific marketing, market insights, bid/tender, pricing, channel marketing, and digital/eCommerce.
• Drive product commercialization: ensure regulatory compliance, optimize market access with cross-functional teams, and execute new product launch strategies (go-to-market, pricing, awareness, demand generation).
• Own marketing planning and program activation: localize global plans, provide market/competitive intelligence, and manage marketing budget with ROI accountability.
• Execute demand generation and customer engagement: define integrated tactics, run end-customer communications, manage lead routing/qualification, and grow/segment the customer database.
• Oversee channel marketing and product/pricing management, including lifecycle management, inventory and demand forecasting, and price/margin management within global guidance.

Requirements

• Location: Must be based in Bangkok, Thailand.
• Minimum 10 years of healthcare marketing experience, including 5+ years in management and leadership.
• Proven ability to lead and manage a team, including remote team management experience.
• Strong commercial focus with the ability to adapt global strategies to local market needs and operationalize results.
• Languages: Strong communication skills in Thailand and English (written and spoken).
• Experience with martech/digital marketing is advantageous; hands-on, detail-oriented, and able to multitask.

Culture & Benefits

• Work in a healthcare environment guided by empathy, insight, and clinical intelligence.
• Lead a country marketing team (~6 people) with emphasis on collaboration across Sales, Clinical Specialists, Medical Affairs, and Commercial Excellence.
• Support team development through corporate marketing learning resources and change management initiatives.
• Operate in a matrix organization with cross-functional and global NPI collaboration.

Hiring process

• Submit education and work history via resume upload or application fields to be considered.
• Expect standard recruitment screening and interviews as part of hirify.global’s recruitment process.