обновлено 4 дня назад
Country Marketing Leader - Thailand- MedSurgical
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Country Marketing Leader - Thailand- MedSurgical (Healthcare Marketing): Leading the Thailand MedSurgical marketing organization, developing country strategies, commercializing products, and activating demand-generation programs with an accent on market access, portfolio growth, pricing, and channel marketing. Focus on transforming the marketing team, launching new products, optimizing campaign performance through CRM and analytics, and managing product lifecycle, inventory, and margins.
Location: Bangkok, Thailand
Company
is a healthcare company, formerly 3M Health Care, focused on developing healthcare products and solutions that improve patient care and support healthcare professionals.
What you will do
- Lead the Thailand MedSurg marketing organization and manage a team of approximately six employees.
- Develop country marketing strategies and plans, localize global initiatives, and activate programs that generate demand and accelerate growth.
- Drive portfolio transformation toward higher-value, clinically differentiated products and identify market and customer opportunities.
- Lead product commercialization, including market access, launch strategy, go-to-market planning, pricing, awareness, and demand generation.
- Build integrated online and offline channel programs with Sales and distributors, while improving lead routing, customer segmentation, and campaign performance.
- Manage the marketing budget, product lifecycle, inventory, demand forecasting, pricing, margins, and input into the IBP process.
Requirements
- Minimum 10 years of marketing experience in the healthcare industry.
- More than 5 years of management and leadership experience.
- Experience leading and managing teams, including in remote work settings.
- Strong commercial focus with the ability to adapt global strategies to local market needs and deliver results.
- Ability to influence and collaborate independently in a matrix organization, manage ambiguity, and lead transformation.
- Degree, preferably a master’s degree, in Marketing or a business-related discipline; strong written and spoken Thai and English communication skills.
Nice to have
- Digital marketing experience.
Culture & Benefits
- Collaborative environment involving Sales, Clinical Specialists, Medical Affairs, Commercial Excellence, Operations, Regulatory Affairs, and global marketing teams.
- Opportunities to develop marketing capabilities through corporate learning resources.
- Support for change management, team collaboration, and professional development.
- Work focused on healthcare innovation and clinically differentiated products.
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