Senior Product Manager (Growth)

TL;DR

Senior Product Manager (Growth): Own growth product strategy and roadmap across acquisition, activation, monetization, and retention with an accent on product-led growth motions and funnel experimentation. Focus on designing and running A/B and multivariate tests, building growth-oriented product surfaces, and using quantitative + qualitative insights to drive measurable metric movement.

Location: Remote (Canada)

Salary: CA$150K–CA$190K (estimated base) + equity

Company

hirify.global builds an AI copilot for transactional lawyers that helps legal teams draft, review, and negotiate contracts inside Microsoft Word.

What you will do

• Define and drive the growth product strategy and roadmap, owning top-of-funnel, activation, conversion, and retention metrics.
• Design, run, and analyze A/B and multivariate experiments to identify high-impact growth levers and iterate quickly.
• Collaborate with engineering and design to build and optimize growth surfaces (onboarding flows, upsell/upgrade moments, referral mechanics, pricing page experiences).
• Partner with marketing, revenue operations, and sales to align the customer journey from first touch to paid conversion and expansion.
• Use quantitative analysis and qualitative research to understand user behavior and prioritize the growth roadmap.
• Own and report growth metrics (signups, activation rate, trial-to-paid conversion, time-to-value, net revenue retention) to leadership.

Requirements

• Location: Must be based in Canada
• 5+ years of product management experience, including at least 2 years in growth, lifecycle, or monetization.
• Proven track record improving growth metrics via product-led experimentation.
• Strong quantitative skills (funnel/cohort analysis, statistical significance) and experience with Amplitude or Mixpanel.
• Experience running A/B tests end-to-end (hypothesis, instrumentation, analysis, rollout decisions).
• Excellent communication and cross-functional leadership in a fast-paced agile environment.

Nice to have

• Experience with AI-powered products, especially onboarding/activation for technically novel tools.
• Familiarity with legaltech/compliance or B2B SaaS where buyer and end user differ.
• Experience with pricing and packaging (freemium, trial, seat-based monetization).
• Background in growth engineering, data science, or marketing.

Culture & Benefits

• Autonomy and accountability in a flexible work environment focused on outcomes.
• Company-paid group benefits for you and your family, including $1,000 toward mental health support.
• Holiday closure with generous time-off policies.
• Monthly paid meals, annual wellness allowance, and parental leave top-ups.
• Competitive stock option grants.