Senior Content Strategist (LegalTech)

TL;DR

Senior Content Strategist (LegalTech): Developing and managing enterprise-level content programs for legal AI technology with an accent on B2B SaaS strategy and editorial ownership. Focus on producing high-impact long-form and short-form assets, optimizing AI-assisted workflows, and driving lead generation through targeted content for complex buying groups.

Location: Hybrid in Toronto, Canada (expectation to be in office min. twice per week)

Salary: $93,900 – $127,100 CAD

Company

hirify.global is a global leader in legal AI technology, empowering legal professionals and law firms to work smarter, faster, and more securely.

What you will do

• Produce publication-ready content across formats including whitepapers, reports, executive briefs, case studies, and video scripts.
• Own content programs end-to-end for specific verticals such as Big Law or Corporate Legal.
• Review and provide editorial feedback on first drafts to elevate the quality of the team's output.
• Partner with Product Marketing, Demand Generation, and Sales to translate positioning into effective content.
• Track content performance and translate data into clear observations and strategic recommendations.
• Utilize AI tools to accelerate production while maintaining a high bar for brand consistency and voice.

Requirements

• 5-8 years of experience in content marketing or strategy, ideally in B2B SaaS or legal technology.
• Must be based in Toronto, Canada to support the hybrid work model.
• Exceptional writing and editing skills with strong editorial judgment and taste.
• Experience supporting complex buying groups and longer sales cycles within enterprise-focused programs.
• Proficiency with AI research and writing tools (Claude, Gemini, ChatGPT) is required.
• Availability for a 12-month contract to cover maternity leave.

Nice to have

• Experience with Asana.
• Experience with Sprout Social.

Culture & Benefits

• Competitive, equitable salary with top-tier health, dental, and vision insurance.
• Flexible time off policy with an encouraged 20 days off per year.
• $2000 annual counseling benefit.
• RRSP matching and RESP contributions.
• Hybrid work environment focusing on human and high-performing AI culture.