Manager, Content Strategy (SaaS)

TL;DR

Manager, Content Strategy (SaaS): Leading the content and social media team to elevate brand presence through video, written, and visual storytelling with an accent on demand generation and buyer journey alignment. Focus on shaping content strategy, producing high-impact assets, and leveraging data-driven insights to optimize performance across digital channels.

Location: Must be based in or able to commute to Mississauga, Canada (Hybrid)

Salary: $112,000–$140,000 annually

Company

hirify.global is a global leader in mobile and IoT device management solutions, fostering a culture of continuous innovation and personal growth.

What you will do

• Develop and execute a comprehensive content strategy aligned with business goals and marketing campaigns.
• Manage and produce high-quality content including video concepts, blogs, product-focused materials, and social media posts.
• Lead video strategy for YouTube and other platforms to increase brand visibility and drive qualified leads.
• Monitor content performance using analytics tools and optimize campaigns based on data insights.
• Coach and develop content creators, providing actionable feedback and establishing creative standards.
• Collaborate with product marketing, demand generation, and creative teams to ensure cohesive messaging.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 7+ years of experience in content strategy or digital marketing, preferably in the tech industry.
• Strong understanding of enterprise IT trends, specifically SaaS, EMM, or MDM technology.
• Proven expertise in video content creation and YouTube channel management.
• Demonstrated ability to lead and scale high-performing content teams.
• Familiarity with SEO, analytics tools, and marketing automation platforms.

Nice to have

• Experience with B2B SaaS marketing.
• Proficiency in project management platforms like ClickUp or Asana.
• Knowledge of social media best practices and emerging trends.

Culture & Benefits

• Opportunity to work with leading-edge technologies and global tech partners.
• Collaborative and agile team environment.
• Focus on personal growth, continuous innovation, and professional development.
• Fast-paced environment with global reach.