Direct Response Copywriter (E-Commerce)

TL;DR

Direct Response Copywriter (E-Commerce): Crafting high-converting landing pages, email sequences, and ad copy with an accent on direct response principles and AI-driven efficiency. Focus on conducting deep product research, identifying unique selling propositions, and A/B testing messaging angles to drive revenue.

Location: Remote (Canada)

Company

A data-driven eCommerce team specializing in scaling brands through performance-based content, sharp copy, and creative experimentation.

What you will do

• Conduct deep product research to identify compelling USPs and unique mechanisms.
• Write high-converting landing pages, ads, and email campaigns across various eCommerce platforms.
• Utilize AI tools like Claude and ChatGPT to improve writing speed and efficiency.
• Analyze performance data and execute A/B tests on different messaging angles.
• Collaborate with design and marketing teams to ensure visuals and copy are aligned.
• Deliver polished, research-backed copy assets optimized for conversion impact.

Requirements

• 3+ years of experience in eCommerce-focused copywriting.
• Strong background in direct response copywriting (e.g., Gary Halbert, Dan Kennedy).
• Proven skills in product positioning and deep research.
• Experience using AI tools such as ChatGPT, Claude, or Jasper.
• Deep understanding of customer psychology and purchase behavior.
• Native or near-native fluency in persuasive written English.

Nice to have

• Familiarity with Shopify, Amazon, or similar eCommerce platforms.
• Experience analyzing ad and campaign data for copy optimization.
• Previous experience working in fast-paced freelance or contract environments.

Culture & Benefits

• Project-based arrangement with flexibility to work on your own time.
• Performance-driven environment with a focus on metrics and A/B testing.
• Opportunity to own projects end-to-end and work independently.
• Collaborative support with clear, performance-focused direction.

Hiring process

• Submission of resume and performance-driven portfolio.
• Skills-based evaluation for shortlisted candidates.
• Initial interview to discuss experience and process.
• Final interview with the department manager.