Marketing Operations Manager (Fintech)

TL;DR

Marketing Operations Manager (MarTech/Fintech): Overseeing the marketing tech stack, database management, and campaign automation with an accent on demand generation and lead pipeline optimization. Focus on integrating Salesforce with automation tools and measuring ROI through attribution models.

Location: Must be based in New York (Hybrid: 10+ days per month in-office)

Salary: $132,000 — $160,000 USD

Company

Building crypto solutions for financial institutions, businesses, and governments to improve the global financial system.

What you will do

• Manage and optimize the MarTech stack, including Pardot, HubSpot, LeanData, and Demandbase.
• Monitor database health, handle segmentation, and manage data augmentation.
• Oversee the lead pipeline from initial contact to sales handoff, ensuring SLA compliance.
• Build and maintain demand generation reports for sales leaders and senior executives.
• Develop and manage segmented email nurture programs for prospect engagement and retention.
• Ensure global data privacy compliance, including GDPR and CCPA.

Requirements

• 4+ years of experience in marketing operations, preferably in B2B SaaS or demand generation.
• Deep expertise in Salesforce CRM and marketing automation platforms (Pardot, HubSpot).
• Proven track record of integrating modern MarTech stacks and defining technical requirements.
• Ability to analyze data to drive budget and campaign decisions based on ROI.
• Strong collaboration skills for partnering with sales, finance, and design teams.

Culture & Benefits

• Competitive salary, bonuses, and equity.
• Comprehensive health, retirement, and family-forming benefits.
• Flexible hybrid work model with required in-office collaboration for key moments.
• Professional development budget and generous vacation policy.
• Wellness reimbursement, catered lunches, and mobile phone stipend.