Director of Marketing Operations (Web3)

TL;DR

Director of Marketing Operations (Martech/B2B SaaS): Architecting and scaling the marketing technology stack and pipeline measurement systems for a global digital asset platform with an accent on data governance and full-funnel visibility. Focus on optimizing martech ecosystems, implementing multi-touch attribution models, and leading high-performing global operations teams.

Location: Remote from New York or onsite at the NYC HQ

Salary: $154,000–$210,000

Company

hirify.global provides a secure platform and network for companies to manage digital assets, trusted by major financial institutions and Web3 companies.

What you will do

• Own and optimize the global martech stack (Marketo, Salesforce, 6sense) and define data governance standards.
• Drive pipeline measurement from MQL to closed-won, delivering full-funnel visibility and attribution models.
• Design and enforce global operational processes for campaign execution and lead management.
• Collaborate with Sales, RevOps, Finance, and Analytics to provide actionable executive insights.
• Build and lead a high-performing global marketing operations team.

Requirements

• 8+ years of B2B SaaS marketing operations experience, including 3+ years supporting $100M+ ARR companies.
• 3+ years of people management experience leading a marketing operations function.
• Deep expertise in Marketo, Salesforce, HubSpot, or similar CRM/automation platforms.
• Proven track record in pipeline measurement, multi-touch attribution, and funnel analytics.
• Proficiency with BI tools like Tableau, Domo, or Looker.
• Must be based in New York (remote or onsite).

Nice to have

• Experience in digital assets, crypto, or fintech B2B marketing.
• Familiarity with ABM platforms (6sense, Demandbase) and intent data.
• Experience with AI-powered marketing automation and agentic workflows.

Culture & Benefits

• Opportunity to work at a transformational company in the digital asset space.
• Competitive base salary and target bonuses.
• Generous equity grants.
• Comprehensive benefits package.
• Commitment to diversity and inclusion.