Demand Generation Manager (SaaS)

TL;DR

Demand Generation Manager (SaaS): Designing and executing a disciplined portfolio of marketing experiments across paid, owned, and earned channels to drive revenue for an open-source BI platform with an accent on test design and measurement rigor. Focus on building testing infrastructure, identifying high-growth channels, and scaling performance marketing programs for technical audiences.

Location: Remote (US)

Salary: $142K–$170K annually

Company

hirify.global is the leading open-source business intelligence and embedded analytics platform that makes data accessible to everyone, not just analysts.

What you will do

• Design and manage a pipeline of experiments across paid social, newsletters, community platforms, and digital events.
• Evaluate new channel opportunities and develop hypotheses with clear success metrics and realistic timelines.
• Own end-to-end campaign execution, including briefing creative, coordinating stakeholders, and managing vendors.
• Collaborate with PMM and content teams to ensure messaging is sharp and tailored to technical audiences.
• Build and maintain performance dashboards to synthesize actionable learnings and scale winning programs.

Requirements

• Proven experience running multi-channel marketing campaigns in a B2B SaaS environment.
• Must be based in the United States to be eligible for the US benefits package.
• Hands-on experience with paid channels (Meta, Reddit, LinkedIn), email platforms, and reporting tools.
• Strong project management skills to coordinate multiple programs simultaneously.
• Strong written communication skills for briefing creative and synthesizing results.

Nice to have

• Experience marketing to technical audiences such as developers, data engineers, and analysts.
• Familiarity with the data and analytics tools landscape.

Culture & Benefits

• Comprehensive US benefits package including fully employer-covered medical, dental, and vision insurance.
• 401(k) with employer match available after 30 days.
• Flexible and unlimited paid time off, including sick time.
• Asynchronous, remote-first environment promoting autonomy and uninterrupted work time.
• Meaningful equity in a company that recently raised a $30M Series B.