TV, Video, Audio, & Display Strategist (Marketing)

TL;DR

TV, Video, Audio, & Display Strategist (Marketing): Planning and optimizing full-funnel media programs across CTV, OTT, and digital audio to drive customer acquisition and revenue with an accent on data-driven decision-making and incrementality measurement. Focus on leveraging proprietary insights to scale high-performing campaigns while eliminating waste and ensuring cross-channel alignment.

Location: Must be based in the USA

Salary: $85,000–$95,000

Company

hirify.global is the largest independent full-funnel marketing agency in the U.S., specializing in media management and measurement technology.

What you will do

• Develop and execute full-funnel TVAD plans across CTV, OTT, online video, and programmatic display.
• Lead day-to-day client strategy, presenting growth-focused updates and QBRs.
• Design and implement incrementality tests, lift studies, and A/B testing to validate media performance.
• Collaborate with internal teams including Econometrics, Creative, and channel leads to amplify growth.
• Utilize proprietary Bliss Point insights to optimize budgets, inventory, and frequency strategies.
• Identify and remove sources of waste such as unmanaged frequency and low-quality inventory.

Requirements

• Must be based in the USA
• 5–7 years of experience managing TV, video, audio, or display campaigns at scale.
• Strong technical proficiency with DSPs, ad platforms, and verification tools.
• Advanced data skills including Excel/Sheets and familiarity with SQL and GA4.
• Proven ability to connect media performance to business outcomes like CAC, LTV, and incremental reach.
• Excellent communication skills for client-ready storytelling and expectation setting.

Nice to have

• Experience in analytical roles such as finance or consulting with media exposure.
• Deep understanding of cross-channel media integration (Search, Social, Commerce).
• Experience with AI-driven optimization tools.

Culture & Benefits

• Fully remote work environment with unlimited PTO and 20 paid holidays.
• Comprehensive healthcare including medical, dental, vision, and telemedicine.
• Retirement plan with 4% employer match.
• Generous parental leave policy (16 weeks for birthing parents).
• Access to on-demand learning, mentorship, and leadership development programs.