Marketing Specialist

TL;DR

Marketing Specialist (Healthcare): Support the Medscape Professional Sales team by configuring presales deals, optimizing target audiences, and managing custom presales requests with an accent on Salesforce data accuracy, audience construction using targeting capabilities, and coordination across internal execution teams. Focus on translating complex pharma brand objectives into smart proposals for digital campaigns and turn-key solutions while ensuring sold-deal information is communicated clearly during busy sales cycles.

Location: Newark, New Jersey

Salary: $60,000 - $66,000

Company

Medscape, a division of hirify.global, develops and hosts physician portals and related mobile applications for clinical reference, education, and peer communication.

What you will do

• Provide presales deal configurations and optimize target audiences for custom digital campaigns and turn-key solutions.
• Enter sold deal information into Salesforce and ensure accurate transfer of details to program execution teams.
• Use Medscape targeting capabilities to guide audience construction aligned to brand needs.
• Analyze and manipulate data to support marketing audience construction and analysis.
• Coordinate internal teams to fulfill custom presales requests and manage special Marketing Solutions projects.
• Act as a liaison between Sales and internal departments to create and communicate presales and sold-deal information.

Requirements

• Bachelor's degree required.
• 2+ years of online healthcare marketing and/or sales development experience preferred.
• Strong attention to detail and ability to manage and prioritize multiple requests during busy sales cycles.
• Proficiency with Microsoft Office products required.
• Strong verbal and written communication skills and ability to build effective working relationships with sales reps.
• Problem-solving and troubleshooting skills.

Culture & Benefits

• Health insurance (medical, dental, and vision) eligible within the first 12 months.
• Paid Time Off including vacation, sick leave, and flexible holiday days.
• 401(k) retirement plan with employer matching.
• Life and disability insurance and an Employee Assistance Program (EAP).
• Commuter and/or transit benefits (if applicable).