Market Development Associate (Edtech)

TL;DR

Market Development Associate (Edtech): Driving pre-sale initiatives and lead generation for digital courseware with an accent on calling campaigns and data collection. Focus on increasing Inside Sales revenue and optimizing the customer journey through strategic research and event coordination.

Location: Remote, Must be based in the USA (Mountain or Pacific Time zones preferred)

Salary: $54,300 – $74,167

Company

Global leader in science, education, and publishing for over 200 years, focusing on transforming knowledge into impact.

What you will do

• Execute pre-sale initiatives including calling campaigns and driving attendance to webinars and virtual events.
• Collaborate with editorial and marketing teams to launch new products and conduct market seeding.
• Create data-driven insights for effective marketing and sales plans within Inside Sales.
• Identify market research gaps and perform data mining as needed.
• Manage Salesforce records and communicate intelligence to sales reps and managers.

Requirements

• BA / BS Degree or equivalent.
• Experience in higher-education sales.
• Proficiency in Google Suite, Microsoft Suite, and CRM (Salesforce.com preferred).
• Exceptional written and verbal communication skills.
• Strong organizational and planning abilities.

Culture & Benefits

• Meeting-free Friday afternoons for deep work and professional development.
• Robust employee programming to foster community, learning, and growth.
• Comprehensive benefits package.
• Culture of continual learning and internal mobility.