Audience Selection Professional (CRM)

TL;DR

Audience Selection Professional (CRM): Building and deploying targeted customer communications at scale with an accent on data-driven audience identification and segmentation. Focus on executing end-to-end campaigns using decisioning tools and ensuring strict data quality and compliance.

Location: Hybrid (3 days office, 2 days remote). Must be based in Birmingham, Bristol, Doncaster, or London, UK

Company

hirify.global is a leading communications provider and the parent company of the EE brand, focusing on consumer connectivity at scale.

What you will do

• Build and execute campaign selections using decisioning tools within agreed SLAs.
• Translate marketing campaign briefs into technical audience selections and segmentation logic.
• Perform data quality checks to ensure accuracy and compliance of all outputs.
• Apply targeting, segmentation, and customer journey rules to optimize communications.
• Collaborate with marketing stakeholders to deliver integrated, multi-channel campaigns.
• Utilize customer data to improve decisioning and overall campaign performance.

Requirements

• Proven experience using Unica (critical for the role).
• Strong SQL skills for querying and manipulating customer datasets.
• Experience in campaign delivery, CRM, or audience selection environments.
• Ability to translate business briefs into technical data selections and logic.
• Strong attention to detail regarding data accuracy, governance, and quality.

Nice to have

• Experience with Pega, Adobe Campaign, or NBA decisioning tools.
• Deep understanding of customer segmentation and campaign optimization.
• Experience working in agile teams within a marketing or CRM function.
• Knowledge of GDPR and compliant use of customer data.
• Background in telecoms, retail, or high-volume customer environments.

Culture & Benefits

• 10% on-target annual bonus.
• Comprehensive leave policies, including market-leading paid carers leave and equalized parental leave.
• 24/7 access to an online private GP for employees and immediate family.
• Competitive pension scheme with employer contributions.
• Discounted EE and BT products, including mobile and broadband.
• Flexible working model (3 days office / 2 days remote) and holiday purchase scheme.