Lead Product Marketing Manager (Fintech)

TL;DR

Lead Product Marketing Manager (Fintech): Defining and executing product marketing strategy for flagship and new financial products with an accent on customer segmentation, positioning, and go-to-market frameworks. Focus on building foundational processes, driving 0→1 product launches, and leveraging data-backed insights to improve financial accessibility for underserved consumers.

Location: Must be based in the United States (excluding Hawaii)

Salary: $201,000 – $231,000

Company

hirify.global is a leading U.S. financial platform dedicated to providing affordable, transparent, and user-centric liquidity solutions to millions of Americans.

What you will do

• Define customer segmentation and targeting strategies using deep behavioral and attitudinal data.
• Develop clear product and company positioning to differentiate offerings in the competitive fintech landscape.
• Craft compelling value propositions and narratives that remain consistent across the entire user funnel.
• Partner with Product, Research, and Analytics to lead 0→1 go-to-market strategies for new product launches.
• Establish scalable product marketing processes, including insights gathering, decision-making frameworks, and launch support.
• Monitor competitive intelligence and category shifts to ensure long-term product differentiation.

Requirements

• 7+ years of product marketing experience in consumer-facing products.
• Required: B2C fintech product marketing experience.
• Proven strength in segmentation, positioning, and value proposition development.
• Strong data fluency with experience partnering closely with Analytics and Research teams.
• Exceptional communication skills with the ability to simplify complex ideas into actionable direction.
• Track record of influencing senior leadership in fast-moving, ambiguous environments.

Nice to have

• Experience working with credit-challenged or underserved consumer segments.

Culture & Benefits

• Virtual-first work culture with flexible hours and a home office stipend.
• Comprehensive medical, dental, and vision insurance plans.
• 401(k) savings plan with matching contributions.
• Generous paid parental and caregiver leave.
• Flexible PTO and company holidays, including Juneteenth and Winter Break.
• Financial wellness support and access to financial advisors.