Director, Performance Marketing (Gamedev)

TL;DR

Director, Performance Marketing (Gamedev): Leading global user growth and acquisition strategies for a new mobile ARPG based on a major IP with an accent on building and operating the first UA pod in China. Focus on scaling multi-million dollar budgets, optimizing full-funnel measurement frameworks, and mentoring a high-performing marketing team.

Location: Shanghai, China

Company

A leading video game and global interactive entertainment company, home to successful mobile titles like MONOPOLY GO! and Pokémon GO.

What you will do

• Lead the global go-to-market performance marketing strategy for a new ARPG title from pre-launch to global scale.
• Build and operate hirify.global's first User Acquisition (UA) pod in China.
• Define and execute UA strategies and methodologies to achieve aggressive growth and efficiency targets.
• Scale acquisition programs across Meta, Google, TikTok, DSPs, and other emerging platforms.
• Establish full-funnel measurement frameworks, including KPI definition, attribution strategy, and LTV modeling.
• Manage and optimize multi-million dollar marketing budgets with a strict focus on ROI and long-term player value.

Requirements

• Fluent in English and Mandarin.
• 8+ years of performance marketing or user acquisition experience, preferably in mobile gaming or consumer apps.
• 4+ years of people management experience with a track record of building high-performing teams.
• Experience working with Chinese gaming studios and deep knowledge of Asian and Global gaming markets.
• Proven success managing multi-million dollar budgets across major advertising platforms.
• Strong analytical mindset with expertise in attribution, incrementality testing, and performance forecasting.

Nice to have

• Experience in Midcore, RPG, or Strategy 4x mobile games.
• Preferred experience working with Western game publishers.

Culture & Benefits

• Inclusive and supportive work environment committed to diversity and respect.
• Opportunity to shape the future of user acquisition for a major IP title.
• Collaboration within a global team across the US, Europe, and Asia.