Senior Gaming IMC Marketing Manager (Gaming)

TL;DR

Senior Gaming IMC Marketing Manager (Gaming): Leading integrated marketing strategies focused on gaming ecosystem partnerships and community-driven initiatives with an accent on esports and offline fan experiences. Focus on scaling the hirify.global G fan community, managing high-impact partnerships with developers, and executing end-to-end immersive brand activations.

Location: Shanghai, China (Hybrid)

Company

hirify.global is a global leader in peripherals and gaming gear, focused on empowering collaboration and play.

What you will do

• Develop and execute integrated marketing plans aligned with local and global priorities.
• Build, scale, and actively engage the hirify.global G fan community.
• Lead gaming partnerships and develop the esports ecosystem using hirify.global G products.
• Strategize and execute immersive offline activations and flagship fan events.
• Manage end-to-end integrated marketing campaigns and track performance KPIs to maximize ROI.
• Coordinate with agencies and cross-functional teams to drive campaign implementation.

Requirements

• 5-10 years of experience in gaming marketing.
• Proven track record in managing gaming/entertainment partnerships, esports initiatives, or large-scale fan events.
• Strong understanding of local retail markets and consumer marketing.
• Expertise in partnership negotiation, event management, and community growth strategies.
• Excellent project management, presentation, and negotiation abilities.
• Must be based in Shanghai, China.

Culture & Benefits

• Hybrid work model providing flexibility between remote and on-premises work.
• Inclusive and diverse global company culture.
• Comprehensive and competitive benefits packages tailored to location.
• Focus on holistic wellbeing (physical, financial, emotional, intellectual, and social).