Marketing Manager (China)

TL;DR

Marketing Manager (China): Driving Warhammer’s global marketing strategy across the Chinese market with an accent on localizing campaigns and managing multi-channel digital growth. Focus on analyzing customer behavior, collaborating with local retail teams, and executing creative marketing initiatives to inspire hobbyists.

Location: Must be based in Shanghai, China (Hybrid role).

Company

hirify.global is a global leader in the hobby gaming industry, dedicated to creating and sharing the Warhammer universe with fans worldwide.

What you will do

• Adapt and execute global marketing strategies to resonate with the local Chinese audience.
• Collaborate with social media specialists and local agencies to deliver impactful campaigns.
• Analyze marketing performance and customer behavior to provide actionable insights for senior management.
• Align marketing activities with local retail store traffic and customer recruitment goals.
• Manage creative content delivery across multiple digital channels.

Requirements

• Business proficiency in Mandarin and English is essential.
• Proven experience in delivering marketing content across multiple channels.
• Demonstrable success in driving growth through digital marketing.
• Ability to work in a hybrid capacity in Shanghai.
• Strong analytical skills with a focus on performance metrics.
• Pragmatic and calm approach to problem-solving under pressure.

Culture & Benefits

• Opportunity to work with a globally recognized IP and passionate hobbyist community.
• Flexible hybrid working arrangements discussed during the interview process.
• International travel opportunities (up to 4 times per year).
• Comprehensive induction program including an initial week at the Nottingham Head Office.
• Focus on company-first attitude and collaborative team environment.