Content & Community Marketing Manager (Gaming)

TL;DR

Content & Community Marketing Manager (Gaming): Designing and executing data-driven community operation strategies for the Chinese market with an accent on localized content and platform-specific growth. Focus on managing official SNS channels, cultivating creator partnerships, and translating VOC into product improvements.

Location: Hybrid in Shanghai, China. Candidates must be from Chinese-speaking regions (Greater China).

Company

hirify.global is a global gaming company dedicated to bringing joy to the world through innovative titles.

What you will do

• Develop and execute community operation plans tailored to Chinese user behavior and platform cultures.
• Manage official SNS channels including Bilibili, Weibo, Xiaoheihe, Rednote, QQ, and TapTap.
• Plan and execute localized content, interactive events, and UGC activation programs.
• Monitor VOC and community sentiment to provide actionable insights for development teams.
• Build strategic partnerships with local creators and lead online/offline engagement events.
• Collaborate cross-functionally with marketing, localization, and CS teams to improve player retention.

Requirements

• Must be from Chinese-speaking regions (Greater China).
• Minimum 3 years of experience in community/SNS operations within gaming or entertainment.
• Proven experience operating Bilibili, Weibo, Xiaoheihe, Rednote, and QQ.
• Deep understanding of the China gaming market and platform cultures.
• Strong skills in VOC management and community issue response.
• Passion for gaming and deep knowledge of community culture.

Nice to have

• Experience in China game publishing or global game service operations.
• Existing network of local Chinese creators and influencers.
• Experience managing offline events, pop-up stores, and exhibitions in China.
• Business-level communication skills in English or Korean.

Culture & Benefits

• Regular full-time employment.
• Hybrid work arrangement.
• Opportunity to take full ownership of the regional footprint in a major market.
• Collaborative cross-functional environment.