Marcom Manager (AI)

TL;DR

Marcom Manager (AI): Developing and executing the GEO roadmap across AI platforms and managing brand content assets with an accent on Generative Engine Optimization and integrated communications. Focus on optimizing brand discoverability in AI-generated answers and coordinating high-impact brand moments.

Location: Hybrid in Shanghai, China

Company

hirify.global is a global leader in design and connected devices, focusing on creating a positive global impact through innovative peripherals.

What you will do

• Lead the day-to-day execution of the GEO roadmap across AI platforms like Doubao, Qianwen, DeepSeek, and Kimi to ensure brand discoverability.
• Optimize product and brand content for AI-friendliness, including structured data and conversational scripts.
• Lead the development of campaign assets for product launches and tentpole events to ensure impact and consistency.
• Build and maintain a centralized brand content asset library as the single source of truth for internal and external partners.
• Design capability-building programs, such as Livestream 2.0, to empower distributors and internal teams.
• Execute integrated communications plans spanning product PR, corporate communications, and internal storytelling.

Requirements

• 5+ years of experience in brand marketing, marcom, or integrated communications, preferably in consumer electronics or tech.
• Proven experience with Generative Engine Optimization (GEO) or deep understanding of AI content prioritization.
• Strong foundation in campaign asset development and brand content library management.
• Fluency in PR fundamentals, including messaging and media relations.
• Strong communication skills in both English and Mandarin are required.
• Must be based in Shanghai, China to support the hybrid work model.

Nice to have

• Passion for gaming, esports, or digital culture.
• Experience working with distributor or partner ecosystems.
• Genuine curiosity and exploration of emerging AI and digital trends.

Culture & Benefits

• Hybrid work model allowing for a mix of remote and on-premises work.
• Comprehensive and competitive benefits packages tailored to location.
• Inclusive and diverse company culture that values authenticity.
• Strong focus on holistic wellbeing, including physical, financial, and emotional health.