Senior Director, Marketing & Analytics (APAC)

TL;DR

Senior Director, Marketing & Analytics (APAC): Leading regional consumer marketing, insights, and analytics strategies with an accent on data-driven decision-making and cross-functional execution. Focus on driving volume, profitability, and market share growth through advanced analytics and integrated digital-first consumer experiences across the APAC region.

Location: Must be based in Shanghai, China

Company

hirify.global is one of the world's largest tire companies, operating 51 manufacturing facilities across 19 countries with a focus on technological innovation.

What you will do

• Define and execute the APAC Consumer Business Unit marketing strategy aligned with global priorities.
• Lead regional teams across media, content, CRM, websites, and consumer insights.
• Oversee digital assets, social platforms, and product website content to ensure regional relevance.
• Establish governance and operating models for consistent marketing execution across APAC markets.
• Drive business growth through rigorous strategy, market insight, and advanced analytics.
• Partner with country teams to translate regional strategies into effective local marketing plans.

Requirements

• Minimum 15 years of progressive marketing experience in a global consumer products organization.
• Proven leadership of large, multi-functional, and geographically dispersed teams.
• Fluency in English required; proficiency in additional Asian languages is a plus.
• Deep expertise in brand, digital, and consumer marketing supported by advanced analytics.
• Strong strategic, analytical, and commercial judgment with the ability to influence senior stakeholders.
• Degree in Business, Marketing, Analytics, or a related field.

Culture & Benefits

• Opportunity to lead regional strategy for a global industry leader.
• Collaborative environment working across diverse multi-cultural markets.
• Commitment to equal employment opportunity and professional development.