Senior Director, Marketing & Analytics, APAC (Automotive)

Location: Shanghai, China

Company

hirify.global is a global tire manufacturer with approximately 68,000 employees and 51 production facilities across 19 countries.

What you will do

• Define and execute the APAC Consumer Business Unit marketing strategy in alignment with global priorities and annual operating plans.
• Lead consumer marketing, insights, and analytics across media, content, CRM, websites, and digital channels.
• Translate global brand positioning and campaigns into regionally relevant, digital-first consumer experiences.
• Establish governance, frameworks, and operating models for consistent marketing execution across APAC markets and hubs.
• Partner with country teams to develop local marketing plans and executions that support product and regional strategies.
• Drive volume, profitability, market share, consumer satisfaction, and ROI through actionable insights and advanced analytics.

Requirements

• At least 15 years of progressive marketing experience in a global consumer products organization.
• Experience leading large, multifunctional, and geographically dispersed teams.
• Proven success developing and executing regional or global marketing and analytics strategies.
• Expertise in brand, digital, and consumer marketing supported by advanced analytics.
• Strong strategic, analytical, commercial judgment, and senior stakeholder influence.
• Fluent English required; additional Asian languages are a plus.

Nice to have

• Degree in business, marketing, analytics, or a related field.
• Experience across brand marketing, media, digital, analytics, or consumer insights.
• Additional Asian language skills.

Culture & Benefits

• Work in a global, multicultural, and multi-market environment.
• Collaborate with regional country teams and global marketing stakeholders.
• Contribute to products and services developed through innovation centers in Akron and Colmar-Berg.