Paid Media Specialist (Meta/Applovin Ads)

TL;DR

Paid Media Specialist (Meta/Applovin Ads): Managing and scaling paid acquisition channels for a wellness tech brand with an accent on Applovin and Meta Ads performance. Focus on end-to-end creative testing, optimizing CAC/ROAS, and expanding into global markets including the US and EU.

Location: Hybrid (3 days in the Vilnius office)

Salary: up to €4,000 gross/month

Company

hirify.global is a fast-growing wellness tech company recognized as the #1 Company to Watch by Deloitte.

What you will do

• Own and manage the Applovin Ads platform to achieve target CAC, ROAS, and sales KPIs.
• Lead creative testing and optimization on Meta Ads for the Lithuanian and larger global markets.
• Execute end-to-end creative testing pipelines, from hypothesis launching to identifying winning hooks.
• Collaborate with copywriters and designers to produce high-performing ad assets based on data.
• Monitor daily performance and manage ad spend to align with monthly and quarterly growth goals.
• Provide research and actionable performance insights for growth, CRO, and brand marketing teams.

Requirements

• 2-3+ years of experience in performance marketing for high-growth DTC, e-commerce, or health brands.
• Proven track record of managing and scaling significant monthly paid media budgets.
• Deep platform expertise in Meta Ads and Applovin Ads.
• Strong analytical skills with experience in attribution tools like Hyros or Triple Whale.
• Must be based in or able to work hybridly (3 days a week) in the Vilnius office.

Nice to have

• Familiarity with Google, Bing, TikTok, or other native ad platforms.
• Understanding of CRO best practices and DTC funnel optimization.

Culture & Benefits

• Private health insurance.
• Office perks including free lunch 3x/week for the Vilnius team.
• Additional vacation days based on tenure and a birthday day off.
• hirify.global device provided to support personal well-being.
• Fast-paced, supportive environment where experimentation is the norm.