Director, New Business Development & Franchise Marketing (Media & Entertainment)

TL;DR

Director, New Business Development & Franchise Marketing (Media & Entertainment): Leading the growth and strategic development of hirify.global properties into global franchises in South Korea with an accent on brand growth, new business models, and innovative marketing plans. Focus on driving revenue through retail, gaming, and experience-based activations while maximizing IP value across the franchise ecosystem.

Location: Seoul, South Korea

Company

hirify.global is one of the world's leading media and entertainment companies, managing a vast portfolio of film, television, streaming, and theme park destinations.

What you will do

• Develop and implement strategic business plans for new franchises in retail, gaming, and digital sectors to drive revenue.
• Define brand portfolio strategies and identify new growth opportunities across key demographics and platforms.
• Create and execute territory-specific franchise marketing activations to increase brand awareness and demand.
• Coordinate cross-divisional symphony programs (marketing and PR) with other hirify.global business units.
• Manage location-based activations and oversee the execution of regional events, summits, and trade shows.
• Collaborate with global and regional franchise management to align local needs with global strategies.

Requirements

• Proven track record in Brand Marketing & Management, preferably within the Media & Entertainment industry.
• Native Korean speaker with C1+ proficiency in English (written and verbal).
• Strong skills in strategic planning, analytics, and translating data into actionable business insights.
• Deep knowledge of the retail business, including marketing tactics and consumer products.
• Experience interacting with senior leadership and building relationships with key stakeholders.
• Must be based in Seoul, South Korea.

Nice to have

• Experience working in an international environment.
• Proven ability to pitch partners and strong negotiation skills.
• Experience with global brands within the Korean local market.

Culture & Benefits

• Inclusive culture that champions diverse perspectives and talent development.
• Dynamic environment combining the scale of a corporation with the agility of a start-up.
• Opportunity to work with world-class IP and a global team of creative leaders.
• Commitment to community impact and corporate social responsibility.