Senior Marketing Manager (Demand Generation)

TL;DR

Senior Marketing Manager (Demand Generation): Driving demand generation and lead acquisition strategies for the South Korean market with an accent on campaign execution, cross-functional collaboration, and data-driven performance optimization. Focus on building brand presence, managing local market dynamics, and ensuring alignment with global business objectives.

Location: Must be based in Seoul, South Korea

Company

NIQ is the world’s leading consumer intelligence company, providing a holistic view of consumer buying behavior through advanced analytics and comprehensive retail insights.

What you will do

• Develop and execute demand generation strategies tailored to the South Korean market to drive growth and customer engagement.
• Lead the implementation of multi-channel marketing campaigns to stimulate interest, conversion, and retention.
• Collaborate with sales and customer success teams to identify key audience segments and curate high-quality content.
• Monitor, optimize, and report on lead generation activities using metrics like MQLs, SQLs, and ROI.
• Build and reinforce brand presence in partnership with the global brand team to ensure consistent messaging.
• Provide market-specific insights to contribute to the broader APAC regional strategy.

Requirements

• Must have experience working in South Korea
• Proven experience in demand generation or digital marketing with a strong understanding of local market dynamics.
• Demonstrated ability to drive initiatives autonomously and manage cross-functional collaboration.
• Strong analytical and problem-solving skills to adapt strategies based on campaign performance.
• Excellent communication skills for explaining complex marketing concepts to diverse stakeholders.
• Ability to work effectively within an international, matrixed organization.

Culture & Benefits

• Flexible working environment
• Access to LinkedIn Learning for professional development
• Employee-Assistance-Program (EAP)
• Volunteer time off
• Commitment to diversity, equity, and inclusion