Senior Director, Global Brand Marketing

TL;DR

Senior Director, Global Brand Marketing: Lead brand strategy and global marketing for a flagship Core Games franchise with an accent on long-range franchise vision, go-to-market execution, and audience-driven positioning. Focus on building a scalable brand north star, owning the global marketing budget, and aligning cross-functional studio and publishing stakeholders to drive measurable market outcomes and long-term player equity.

Location: Novato, California, United States

Salary: $209,500–$310,060 per Year

Company

hirify.global creates iconic, culture-shaping video games and franchises.

What you will do

• Define and lead long-range franchise brand strategy, aligning player needs, product direction, and commercial objectives into a sustained global plan.
• Own title go-to-market briefs, translating product capabilities into player-facing messaging and ensuring launches reflect deep understanding of the game and competitive landscape.
• Establish the franchise brand north star (brand identity, messaging frameworks, visual identity systems, and key art direction) and scale it across all player touchpoints.
• Drive audience insights and positioning through segmentation, behavioral insights, research initiatives, and post-launch performance reviews.
• Own the global marketing budget and lead campaign phasing, tentpole moments, messaging hierarchies, content strategy, and lifecycle engagement.
• Lead and develop brand managers, and align senior leadership and cross-functional teams across publishing, studios, and regional organizations.

Requirements

• 12+ years of progressive leadership in global brand marketing within video games, entertainment, media, or consumer products.
• Proven commercial mindset with experience owning significant global marketing budgets and delivering measurable business results.
• Track record influencing and aligning senior executives and studio leadership in a matrixed, cross-functional organization.
• Strong creative instincts and judgment, with the EQ to align multiple stakeholders.
• Genuine passion for video games and player communities.

Culture & Benefits

• Full-time employment with eligibility for medical, dental, vision, and basic life insurance.
• 401(K) plan eligibility and Employee Stock Purchase Program.
• Paid holidays, vacation (15–25 days), and up to 10 paid sick days per year, plus paid parental and compassionate leave.
• Wellbeing programs for mental health and wellness support, plus family planning support through Maven.
• Commuter benefits and fitness-related expense reimbursements.

Hiring process

• Interviews and evaluation process for the existing vacancy.
• Communication uses hirify.global.com accounts only; no instant messaging apps for recruiting.