Director, Channel Marketing (China)

TL;DR

Director, Channel Marketing (B2B Marketing): Defining and executing the China go-to-market marketing strategy across distribution and channel partners with an accent on customer acquisition, revenue growth, and partner engagement. Focus on designing outcome-based channel programs, scaling partner ecosystems, and leading GTM activation for storage and enterprise technology portfolios.

Location: China (Beijing, Shanghai, or Shenzhen)

Company

hirify.global is a global leader in storage innovation, providing precision-engineered solutions to help the world store and manage exponential data growth.

What you will do

• Define and execute the China GTM marketing strategy aligned with global distribution priorities and local market dynamics.
• Lead distribution-first marketing execution to accelerate portfolio breadth and increase partner engagement.
• Design and manage channel programs, including incentives, promotions, and campaigns tied to KPIs.
• Develop and scale the Seagate Partner Program to increase loyalty among distributors, SIs, and ecosystem partners.
• Coordinate GTM activation for new product launches across digital channels, events, and partner networks.
• Manage marketing budgeting, investment allocation, and performance metrics for the China region.

Requirements

• 15+ years of B2B marketing experience in technology or channel-driven environments.
• Proven leadership experience in enterprise marketing and partner ecosystems.
• Excellent communication skills in both English and Mandarin.
• Deep knowledge of China's market dynamics, distribution models, and partner ecosystems.
• Strong commercial mindset with experience managing investments tied to revenue outcomes.
• Must be based in Beijing, Shanghai, or Shenzhen.

Nice to have

• Experience in storage, infrastructure, systems, or enterprise technology markets.
• Background in translating global portfolio strategies into local execution.
• Prior experience operating at the Director level with exposure to executive stakeholders.

Culture & Benefits

• Work within a global organization of 29,000 employees driven by integrity, innovation, and inclusion.
• Opportunity to drive market leadership across Edge Datacenter verticals.
• Cross-functional collaboration with Product, PR, and Regional Marketing leadership.
• Travel requirements of up to 25%.