Associate Manager, Audience Growth (Marketing)

TL;DR

Associate Manager, Audience Growth (Marketing): Managing the planning, building, and delivery of first-party audiences for multi-channel marketing campaigns with an accent on audience growth, engagement, and retention. Focus on leveraging CDPs and data warehousing to drive breakthrough marketing efforts across Sports, Entertainment, and Peacock.

Location: Hybrid (Stamford, Connecticut). Requires contributing from the office a minimum of four days per week

Salary: $62,000 - $80,000 yearly

Company

hirify.global is one of the world's leading media and entertainment companies, owning brands like NBC, Bravo, and Peacock.

What you will do

• Manage the day-to-day audience planning, request, build, and delivery process for Entertainment, Sports, Films, and Peacock
• Collaborate with internal teams and agency partners to define and deliver audiences across paid media platforms
• Ensure adherence to governance standards and privacy regulations, including GDPR and CCPA
• Build audience profiles and dashboard visualizations inclusive of content affinities and growth trends
• Conduct ad-hoc, exploratory, and deep-dive analyses to provide actionable insights for stakeholders
• Proactively identify and implement workflow improvements as audience capabilities scale

Requirements

• 3+ years of experience in growth marketing, digital marketing, performance media, or marketing technology
• Experience working with CDPs (mParticle, Hightouch, Adobe Experience Platform) and distribution platforms (LiveRamp)
• Analytical mindset with proficiency in Excel and BI tools (Domo, Tableau), SQL or analytics platforms
• Strong foundational knowledge of marketing channels (Paid Media, Email, SMS, Push) and UTM tracking
• Experience with segmentation strategy, targeting, and governance concepts
• Must be based in or able to work from the Stamford, Connecticut office at least four days per week

Nice to have

• Familiarity with data warehousing concepts and composable data architectures
• Experience with paid media platforms (Meta, Google, The Trade Desk) and ESPs (Braze, Salesforce, Iterable)

Culture & Benefits

• Company sponsored medical, dental, and vision insurance
• 401(k) plan and paid leave
• Tuition reimbursement and a variety of other discounts and perks
• Inclusive culture with a strong tradition of community giving and workforce development