Consumer Brand Leader (AI)

TL;DR

Consumer Brand Leader (AI): Owning the end-to-end brand strategy, creative systems, and social-first content engine for an AI-native psychiatry platform with an accent on translating complex clinical and regulatory narratives into resonant consumer storytelling. Focus on building a trusted, culturally relevant brand that drives measurable growth, patient trust, and category leadership in the US healthcare market.

Location: Must be based in the US; role is remote with regular in-person founder/brand sprints in San Francisco.

Salary: $150,000 – $270,000

Company

hirify.global is an AI-native healthcare startup building autonomous medical care, starting with psychiatry, to deliver faster, more affordable, and high-quality patient experiences.

What you will do

• Own the consumer brand system, including positioning, messaging, visual identity, and narrative architecture.
• Build a social-first creative engine across TikTok, Instagram, YouTube, and other platforms to drive trust and engagement.
• Develop integrated brand campaigns across paid, owned, and earned channels to move measurable awareness and conversion.
• Create a trust architecture that balances clinical credibility with emotionally resonant storytelling.
• Hire and manage a high-performing team across brand strategy, design, social, content, and PR.
• Partner with growth, clinical, and legal teams to ensure all consumer touchpoints are accurate, defensible, and aligned with care delivery.

Requirements

• 5+ years of experience in brand marketing, creative strategy, or integrated marketing at a high-growth consumer or regulated company.
• 3+ years of leadership experience with direct ownership of strategy, execution, and measurable business impact.
• Deep social and cultural fluency across major platforms with a portfolio demonstrating excellent consumer brand work.
• Strong brand-performance judgment with the ability to defend investments using metrics like branded search, CAC contribution, and conversion lift.
• Excellent writing and messaging instincts with high creative taste across copy, design, and video.
• Must be eligible to work in the US (US Visa Sponsorship available).

Nice to have

• Experience at breakout consumer brands like Function Health, Hims & Hers, Ro, Oura, or similar.
• Deep understanding of healthcare trust dynamics and regulatory scrutiny in marketing.

Culture & Benefits

• Competitive salary and early-stage equity package.
• Comprehensive medical, dental, and vision insurance.
• Flexible, unlimited vacation policy and flexible work hours.
• Budget for brand/content, creators, and professional learning.
• Regular in-person founder/brand sprints and team retreats.

Hiring process

• Resume and application screen.
• Founder interview.
• Brand and creative deep dive with a consumer brand case study.
• Cross-functional interviews with product, growth, clinical, and founders.
• Professional reference checks.