Associate Director, Growth Marketing - Innovative Channels (AI)

TL;DR

Associate Director, Growth Marketing - Innovative Channels (AI): Identifying, launching, and scaling new customer acquisition channels to drive high double-digit growth with an accent on AI agents and innovative channel expansion. Focus on pioneering the use of AI to automate marketing workflows, executing rigorous growth experiments, and optimizing full-funnel metrics.

Location: Remote (Must be based in the US)

Salary: $180k – $215k + Equity

Company

AI-powered super app redefining car ownership by simplifying and automating insurance, financing, and maintenance for over 5 million customers.

What you will do

• Own end-to-end channel expansion, researching and scaling a mix of paid and partnership-based channels like affiliates and direct mail.
• Develop the innovative channel roadmap to identify and justify the highest-potential investment opportunities.
• Pioneer the adoption of AI agents to accelerate testing, automate workflows, and unlock new marketing capabilities.
• Design and execute rigorous experiments, defining success metrics and scaling winning hypotheses.
• Analyze full-funnel metrics (CAC, LTV, ROAS) to provide strategic recommendations for resource allocation.
• Collaborate with product, data, and creative teams to build necessary infrastructure for new channels.

Requirements

• 4+ years of experience in performance or growth marketing across multiple paid and emerging channels.
• Must be based in the United States to be eligible for benefits and employment.
• Consulting background (MBB or equivalent) preferred for structured problem-solving and stakeholder communication.
• Strong quantitative analytical ability with a focus on full-funnel metrics and data storytelling.
• Strategic interest or experience in applying AI tools and agents to marketing operations.
• Ability to operate effectively in an ambiguous, fast-paced pre-IPO startup environment.

Nice to have

• Practical experience using AI agents as a strategic capability in marketing.
• Experience with specific platforms such as AppLovin or Reddit.

Culture & Benefits

• Pre-IPO startup environment with strong capital, traction, and a high-talent density.
• Comprehensive health, dental, and vision insurance coverage.
• 401(k) plan with employer matching and paid parental leave.
• Equity opportunities as part of the total rewards package.
• Culture of ownership and acceleration, working alongside leaders from top-tier firms like McKinsey, Amazon, and Nvidia.