Product Marketing Manager (AI)

TL;DR

Product Marketing Manager (AI): Shaping positioning, messaging, and go-to-market strategy for an AI-powered platform with an accent on storytelling, data-driven insights, and revenue impact. Focus on leading product launches, developing sales enablement materials, and executing multi-channel demand generation programs.

Location: Remote (Must be based in Canada or the United States)

Company

A fast-growing AI-powered platform focused on enhancing in-person and virtual experiences.

What you will do

• Define product positioning, messaging frameworks, and Ideal Customer Profiles (ICP) to drive market differentiation.
• Lead go-to-market (GTM) strategy and execution for product launches, including naming, packaging, and planning.
• Conduct market and competitive intelligence, including SWOT assessments and win/loss analysis.
• Develop sales and partner enablement materials such as battle cards, playbooks, and training resources.
• Create and manage high-impact content across websites, blogs, eBooks, case studies, and videos.
• Design and execute demand generation programs via email, webinars, paid media, and social channels.

Requirements

• 3+ years of experience in B2B product marketing within SaaS or AI-driven technology companies.
• Proven track record of leading successful product launches and GTM strategies.
• Proficiency with martech tools like HubSpot, G2, 6sense, Demandbase, and Google Analytics.
• Strong writing skills for creating professional marketing collateral and product materials.
• Analytical mindset with the ability to connect marketing performance to business outcomes.
• Must be based in Canada or the United States.

Nice to have

• Experience working in high-growth, startup, or early-stage environments.
• Experience supporting analyst relations with firms such as Forrester and Gartner.
• Hands-on experience with design and content tools like Canva or video editing software.

Culture & Benefits

• Competitive compensation aligned with experience and market benchmarks.
• Fully remote work environment with flexibility across North America.
• Opportunity to work on cutting-edge AI technology with global impact.
• Collaborative, cross-functional team culture in a high-growth startup environment.
• Access to a modern AI-driven martech stack and innovative workflows.