Growth Marketing Manager

TL;DR

Growth Marketing Manager (SaaS): Drive revenue growth within an existing customer base by building and executing full-funnel customer marketing campaigns with an accent on upsell/cross-sell pipeline creation, product adoption, and lifecycle engagement. Focus on end-to-end campaign strategy, data-driven optimization, and using AI tools to personalize segmentation and targeting.

Location: Canada (Ontario) Remote

Salary: $111,000–$156,700 CAD (expected compensation for candidates residing in Canada)

Company

hirify.global builds a suite of SaaS products for customer experience and business growth.

What you will do

• Build and execute full-funnel customer marketing campaigns that drive upsell, cross-sell, and revenue growth.
• Own end-to-end campaign management: strategy and planning, execution, optimization, and reporting.
• Partner cross-functionally with demand generation, product, sales, operations, and customer success to align campaigns to business goals.
• Analyze customer behavior and segmentation data to identify trends and inform targeted nurture journeys across the customer lifecycle.
• Use AI tools to inform, build, and manage customer segmentation and targeting for personalized campaigns.
• Monitor performance and optimize programs based on data-driven insights; support customer advocacy and referrals with customer success.

Requirements

• 6–9 years of marketing experience with a proven track record driving revenue growth through customer marketing campaigns.
• Experience building and managing end-to-end campaigns, including strategy, messaging/visuals, and performance analysis.
• Proven experience leveraging AI tools (e.g., Claude, Gemini and/or similar) to synthesize data and build AI agents for workflow automation.
• Strong analytical skills and ability to use data to guide campaign strategy and optimization.
• Excellent written and verbal communication skills for compelling messaging and content.
• Strong project management skills and ability to manage multiple initiatives simultaneously.

Culture & Benefits

• Flexible time off and support for autonomous work, including onboarding and leadership training.
• Company-paid medical, dental, and vision benefits, plus RSP match and an employee assistance program.
• Parental leave and additional family support benefits (including adoption reimbursement and maternity support).
• Learning and development opportunities; recognition programs (e.g., Bonusly and peer-nominated awards).

Hiring process

• Applications reviewed on a rolling basis for an existing vacancy.
• Recruitment may use automated and AI-assisted tools to support parts of the process, while hiring decisions are made by hiring teams.