Head Of B2B Field Marketing (SaaS)

TL;DR

Head of B2B Field Marketing (SaaS/Visual AI): Defining and owning the global field marketing strategy and partnering with North America Sales leadership to drive revenue impact with an accent on GTM motions, demand creation, and full-funnel narratives. Focus on designing bottom-of-funnel programs to build pipeline, managing multi-million dollar budgets, and scaling a global team of marketers.

Location: San Francisco, USA (Hybrid/Flexible)

Salary: $200,000 – $300,000 USD

Company

Canva is a global Visual AI platform redefining how the world experiences design.

What you will do

• Define and own the global field marketing strategy aligned with B2B growth priorities.
• Act as the primary marketing partner to North America Sales leadership to drive revenue and pipeline.
• Manage and mentor a global team of four field marketers and contractors across regions.
• Design bottom-of-funnel programs to accelerate qualified opportunities and compress deal cycles.
• Manage a global budget with a focus on ROI, attribution, and strategic investment.
• Collaborate with Demand Gen, Product Marketing, and RevOps to ensure integrated GTM motions.

Requirements

• 10-15+ years of B2B marketing experience in high-growth SaaS companies.
• Proven track record of leading field marketing at scale and influencing revenue.
• Experience embedding AI tools into marketing workflows to accelerate output and surface insights.
• Expertise in demand generation mechanics, funnel analytics, and marketing attribution.
• Ability to present strategy to C-suite stakeholders and manage multi-million dollar budgets.
• Experience with ABM strategy, sponsorships, and sales-aligned campaign design.

Culture & Benefits

• Equity packages to share in the company's success.
• Comprehensive health benefit plans and 401(k) retirement plan with company contribution.
• Inclusive parental leave policy supporting all parents and carers.
• Annual Vibe & Thrive allowance for wellbeing, social connection, and office setup.
• Flexible leave options and a culture centered on connectivity, magic, and fun.