Business Director

TL;DR

Business Director (B2B Sales & Events): Manage Expo Manufactura across physical and digital platforms to achieve short- and long-term quantitative and qualitative goals with an accent on sales performance management, new business development, and customer retention. Focus on leading a B2B sales team, running event planning end-to-end, and driving CRM-based pipeline execution in Salesforce while coordinating promotional and PR activities with marketing.

Location: Lago Alberto, Granada, Ciudad de México, CDMX, Mexico

Company

hirify.global is a leading international events company connecting people and markets through hybrid events, digital content, and market intelligence.

What you will do

• Manage Expo Manufactura to deliver revenue and business targets, including gross margin goals and other quantitative/qualitative KPIs.
• Lead day-to-day sales performance for Sales Executives, driving new business development and strengthening customer retention.
• Develop and execute sales initiatives and strategies to capture key market segments and launch new market opportunities domestically and internationally.
• Plan and oversee the event end-to-end (audience, objectives, NPS/satisfaction/loyalty, and financial performance).
• Coordinate with marketing on promotional activities and monitor communications and PR programs (press releases, press conferences, networking, marketing collaterals, brand and community building).
• Ensure consistent use of the global sales process and CRM technology, coaching accurate tracking in Salesforce and reporting performance.

Requirements

• 5–7+ years of experience leading B2B sales teams and delivering or exceeding revenue targets.
• Proven ability to manage P&L and understand KPIs and marketing techniques for event management.
• Strategic vision for long-term growth of brands and ability to define viable dates and venues based on market and competitors.
• Strong leadership of a diverse and multicultural sales team, building an effective sales culture.
• Excellent command of spoken and written English and Spanish.
• Ability to manage multiple tasks simultaneously while maintaining high-quality standards.

Culture & Benefits

• Hybrid work model.
• Direct hiring by the company.
• Life insurance and Major Medical Expenses Insurance, plus food vouchers.
• 15 vacation days, 100% vacation bonus, and 30 days Christmas bonus; birthday day off.
• Training program (LinkedIn Learning, coaching, mentoring) and access to thousands of courses.
• Workplace: Polanco, Mexico City.

Hiring process

• Apply and go through the company’s standard interview process.