Logicool For Business Marketing Lead – Japan (B2B)

Location: Tokyo, Japan (Hybrid)

Company

hirify.global is a global leader in design and connected devices, focusing on enhancing collaboration and productivity through high-quality peripherals and software.

What you will do

• Develop and execute the Japan B2B marketing strategy aligned with regional and global priorities.
• Lead local marketing specialists and agencies to deliver integrated marketing programs.
• Manage the 4P strategy and P/L for the Video Collaboration (VC) category, including forecasting and GTM.
• Drive joint marketing programs, enablement, and MDF management with distributors, resellers, and strategic alliances.
• Execute demand generation campaigns (digital, content, events, ABM) targeting Enterprise and SMB segments.
• Collaborate with regional sales and global marketing teams to ensure brand consistency and funnel progression.

Requirements

• 8+ years of experience in B2B marketing, including 3+ years in a regional or 4P role.
• Proven leadership experience managing direct reports or cross-functional teams in Japan.
• Native or fluent Japanese and business-level English proficiency.
• Track record of driving measurable pipeline growth through partner and end-customer marketing.
• Experience in the technology or IT services industry.
• Must be based in Tokyo, Japan.

Nice to have

• Proficiency in CRM and marketing automation platforms such as Salesforce, Marketo, Knak, Seismic, or Tableau.

Culture & Benefits

• Hybrid work model offering flexibility between remote and on-premises work.
• Inclusive, diverse global company culture that values authenticity.
• Comprehensive and competitive benefits packages supporting physical, financial, and emotional wellbeing.
• Flexible working environments designed to support work-life balance.