Marketing Lead (B2B)

TL;DR

Marketing Lead (B2B): Driving integrated marketing strategy and 4P management for the Japanese market with an accent on partner ecosystem growth and enterprise demand generation. Focus on executing impactful B2B campaigns, managing VC category P/L, and leading local marketing teams to accelerate market share.

Location: Must be based in Tokyo, Japan

Company

hirify.global is a global leader in hardware and software solutions that empower collaboration and productivity.

What you will do

• Develop and execute the Japan B2B marketing strategy aligned with regional and global priorities.
• Lead a team of local marketing specialists and agencies to deliver integrated marketing programs.
• Manage the VC category P/L, including forecasting, pricing, margin, and GTM strategy.
• Drive joint marketing programs with distributors, resellers, and strategic alliances to generate pipeline.
• Plan and execute enterprise and SMB campaigns including digital, content, events, and ABM.
• Collaborate with sales and product marketing to translate business objectives into actionable plans.

Requirements

• 8+ years of experience in B2B marketing with at least 3 years in a regional or multi-country role.
• Native or fluent Japanese and business-level English proficiency.
• Proven leadership experience managing direct reports or cross-functional teams in Japan.
• Strong understanding of partner ecosystems and channel marketing models in Japan.
• Proficiency in CRM and marketing automation platforms like Salesforce and Marketo.
• Willingness to travel across the region up to 30%.

Nice to have

• Experience in technology or IT services industries.
• Data-driven mindset with experience in Tableau or similar analytics tools.

Culture & Benefits

• Hybrid work model allowing for flexibility between remote and on-premises work.
• Comprehensive and competitive benefits packages tailored to local needs.
• Inclusive and diverse global work environment.
• Focus on physical, financial, emotional, and social wellbeing.