Digital Media Senior Specialist (Japan Digital Marketing)

Location: Tokyo, Japan; hybrid

Company

Okta builds trusted identity and security infrastructure for organizations and AI-enabled environments.

What you will do

• Execute and optimize localized paid media campaigns across Search, Social, Display, Google Ads, LinkedIn, and Japanese advertising networks.
• Use generative AI and agentic pipelines to accelerate ad-copy localization, content variations, and creative testing.
• Implement Japan-specific SEO and GEO strategies across traditional search engines and AI chatbot platforms.
• Coordinate with APJ and global marketing teams to adapt campaigns, share performance insights, and support regional goals.
• Track digital inquiries through Sales Development handover and maintain rigorous QA and brand compliance.
• Manage local vendor relationships, marketing technology workflows, bids, budgets, placements, and creative performance.

Requirements

• 2–5 years of hands-on experience in digital marketing, demand generation, or campaign execution in the Japanese B2B technology landscape.
• Practical knowledge of Japanese business culture, digital consumption habits, and localized enterprise buying cycles.
• Native-level Japanese and professional working English proficiency required.
• Experience with marketing platforms such as Salesforce, Marketo, Google Ads, and LinkedIn Campaign Manager.
• Strong analytical skills, including CPA tracking, performance measurement, and campaign-spend optimization.
• Hands-on experience running advertising platforms, optimizing bids, and connecting digital spend to sales pipeline.

Culture & Benefits

• Hybrid work environment with intentional in-person connection.
• Immersive in-person onboarding designed to support early impact and team connection.
• Programs supporting employee well-being, social impact, talent development, and community.
• Global community spanning more than 20 offices worldwide.