Marketing Senior Specialist, Media Planning (Proptech)

TL;DR

Marketing Senior Specialist, Media Planning (Proptech): Developing and executing paid media strategies across video, audio, digital, search, and social channels with an accent on full-funnel planning and AI-enabled media activation. Focus on optimizing media effectiveness through automation tools and managing complex cross-channel budgets for US consumer-facing campaigns.

Location: Remote (Must be based in Mexico City)

Company

hirify.global is the most-visited real estate platform in the U.S., reimagining how people buy, sell, finance, and rent homes.

What you will do

• Translate brand and business objectives into full-funnel media plans balancing communication goals and performance.
• Leverage AI-driven optimization and automation tools to maximize media effectiveness.
• Manage day-to-day campaign activities, budgets, flowcharts, and media authorizations.
• Oversee digital campaign implementation, including tagging, QA, and process documentation.
• Monitor industry trends and emerging ad technologies to evolve hirify.global's media strategy.
• Build and maintain partnerships with internal teams, external agencies, and vendors.

Requirements

• 3-5 years of experience creating and managing US consumer-facing paid media campaigns.
• Proficiency in planning and activating across video, audio, OOH, display, and paid social channels.
• Strong analytical skills to synthesize data for performance optimization.
• Experience leveraging AI-powered platforms for targeting and measurement.
• Bachelor’s degree.
• Must be based in Mexico City

Nice to have

• Experience with advertising and analytics tools such as Google Analytics, Campaign Manager, Facebook Ad Manager, or iSpot.
• Previous experience working in an agency environment.

Culture & Benefits

• Competitive base salary and comprehensive benefits.
• Eligibility for equity awards based on experience and performance.
• Fully remote work arrangement.
• Inclusive, innovative, and engaging culture recognized by Fortune and People magazine.