Senior TVAD Specialist

TL;DR

Senior TVAD Specialist (Marketing): Launching and optimizing TV, video, audio, and display campaigns to drive customer acquisition and revenue with an accent on performance efficiency and data-driven media strategy. Focus on executing hirify.global Way practices, running safe innovation pilots, and collaborating across cross-functional pods to scale effective media tactics.

Location: Must be based in Mexico City and able to work from the Reforma office two days a week.

Company

hirify.global is a large independent full-funnel marketing agency managing billions in digital media spend, focused on uniting media and measurement to eliminate waste and drive growth.

What you will do

• Launch and optimize TV, video, audio, and display campaigns to meet reach and revenue goals.
• Prepare accurate, timely client updates and contribute to QBR inputs with clear performance insights.
• Run small, safe pilots for new innovations and monitor results before wider scaling.
• Collaborate with Analytics, Creative, and channel teams to align media strategies.
• Manage work queues and reduce non-converting spend by monitoring frequency and inventory quality.
• Advocate for measurement and attribution frameworks with internal and external stakeholders.

Requirements

• 3–5+ years of hands-on experience running TV, video, audio, or display campaigns, or equivalent analytical experience in finance/consulting.
• Proficiency with GA4 and platform analytics to turn data into clear forecasts and next steps.
• Familiarity with testing methodologies like A/B testing and incrementality/lift.
• Strong communication skills with the ability to present results confidently to clients.
• Must be comfortable with a hybrid work schedule in Mexico City (Reforma office).

Nice to have

• SQL proficiency.
• Experience with multi-channel media awareness.

Culture & Benefits

• Unlimited paid time off plus 16 paid holidays.
• Comprehensive healthcare including major medical, dental, and vision coverage.
• Savings fund with a 10% employer match.
• Generous parental leave policy (16 weeks for birthing parents, 6 weeks for non-birthing).
• Access to on-demand learning platforms like LinkedIn Learning and mentorship programs.
• Flexible hybrid work environment with a focus on work-life balance.