Paid Search Senior Specialist

TL;DR

Paid Search Senior Specialist (Marketing): Planning, building, and optimizing Paid Search and Shopping programs to drive efficient client growth with an accent on platform automation and data-driven performance analysis. Focus on executing high-quality campaign management, applying Bliss Point insights to reduce waste, and mentoring junior team members.

Location: Must be based in Mexico City and able to work from the Reforma office two days a week.

Company

hirify.global is a large independent full-funnel marketing agency managing significant digital media spend with a focus on growth and accountability.

What you will do

• Build and execute Paid Search and Shopping campaigns aligned with client objectives and ecommerce realities.
• Analyze performance data to translate insights into actionable optimizations and clear client narratives.
• Utilize platform capabilities and automation tools like value-based bidding and Performance Max to improve efficiency.
• Maintain data integrity across tagging, feeds, and tracking in partnership with Analytics teams.
• Mentor junior team members and contribute to the development of playbooks and best practices.
• Collaborate across cross-functional teams including Creative, Product, and Client Leadership.

Requirements

• 4–5 years of experience executing Paid Search/Shopping with end-to-end ownership of campaigns.
• Proven experience managing monthly budgets of $75K+.
• Fluency in Google Ads, Microsoft Ads, Merchant Center, and SA360 or Skai.
• Advanced proficiency in Excel/Sheets and GA/GA4 for performance forecasting and A/B testing.
• Must be able to work from the Reforma, CDMX office two days a week.
• Google Search & Shopping certifications (or ability to complete within 60 days).

Culture & Benefits

• Unlimited PTO policy plus 16 paid holidays.
• Comprehensive healthcare including major medical, dental, and vision coverage.
• Savings Fund with a 10% employer match.
• Generous parental leave policy (16 weeks for birthing parents, 6 weeks for non-birthing).
• Access to on-demand learning via LinkedIn Learning and mentorship programs.
• Flexible hybrid work environment.