Marketing Director, Nursing and Specialty Solutions

TL;DR

Marketing Director, Nursing and Specialty Solutions (Healthcare Marketing): Own global marketing strategy and program execution for nursing programs and specialty solutions with an accent on NOAM market growth, value proposition, and KPI-driven performance. Focus on leading cross-region stakeholder alignment, guiding NOAM regional marketers, and localizing global campaigns to optimize ROI and improve outcomes.

Location: Pennsylvania

Salary: $115,400 - $192,300 per year (annual incentive bonus eligible)

Company

hirify.global Health provides evidence-based information and analytics to support healthcare decision-making, education, and improved patient outcomes.

What you will do

• Develop and own the global marketing strategy, value proposition, and KPIs for Nursing & Specialty Solutions aligned to commercial objectives.
• Provide strategic guidance, alignment, and oversight to NOAM regional marketers to drive revenue growth and ensure execution against plans.
• Connect global and regional marketing teams to ensure consistency and alignment across multi-region initiatives.
• Lead stakeholder engagement across NOAM and global teams to drive collaboration and timely, informed decision-making.
• Partner with global and regional marketing teams to develop global campaigns and ensure effective localization for regional needs.
• Monitor market trends, competitive insights, and campaign performance; consolidate and report marketing performance and insights across regions (including QBRs).

Requirements

• Proven experience in healthcare marketing, including marketing project management and strategy.
• Leadership experience with strong communication, stakeholder management, and decision-making skills.
• Ability to collaborate effectively with both global and regional marketing teams.
• Experience providing guidance, strategic alignment, and oversight to drive revenue growth without direct team management.
• Proficiency in Microsoft Office, with additional experience using AI and marketing tools.

Culture & Benefits

• Healthy work/life balance with wellbeing initiatives, shared parental leave, study assistance, and sabbaticals.
• Comprehensive health benefits (medical, dental, vision) and multiple insurance programs (including disability and life/accidental death coverage).
• Retirement benefits including 401(k) with match and an Employee Share Purchase Plan.
• Wellness support including a wellness platform with incentives and Headspace subscription, plus Employee Assistance and time-off programs.
• Paid time off plus additional paid leave for Employee Resource Groups and volunteering.

Hiring process

• Interviews and stakeholder discussions to evaluate strategy, leadership, and cross-region collaboration fit.
• Assessment of experience in healthcare marketing strategy, execution, and performance reporting.