Sr. Manager, Marketing Strategy (Entertainment)

TL;DR

Sr. Manager, Marketing Strategy (Entertainment): Developing high-impact marketing strategies for Peacock titles and initiatives with an accent on audience targeting, positioning, and data-driven narratives. Focus on synthesizing cultural insights and performance data to drive engagement and growth for streaming content.

Location: Hybrid (New York, NY) - minimum 4 days per week in office

Salary: $115,000 - $145,000 per year

Company

hirify.global is a leading global media and entertainment company owning brands like NBC, Bravo, and the Peacock streaming service.

What you will do

• Lead marketing strategy for select Peacock titles, defining positioning, audience targets, and strategic frameworks.
• Synthesize research, cultural insights, and performance data into actionable takeaways for campaign direction.
• Collaborate cross-functionally with Brand, Creative, Media, and Decision Sciences teams.
• Develop compelling presentations and strategic narratives for senior leadership reviews.
• Track campaign performance and optimize strategies based on key learnings.
• Mentor junior team members to foster strategic rigor and collaborative excellence.

Requirements

• 6+ years of experience in marketing strategy, brand planning, or entertainment marketing.
• Proven track record of building successful marketing strategies, preferably in streaming, TV, or media.
• Strong ability to connect data and cultural insights into actionable recommendations.
• Expertise in visual storytelling and creating complex PowerPoint presentations.
• Must be based in New York, NY, and able to work in the office at least 4 days per week.
• Bachelor's degree.

Nice to have

• Familiarity with project management systems like Airtable.
• Experience with analytical tools like MRI and Nielsen data.
• Experience managing brand/agency relationships.

Culture & Benefits

• Company sponsored medical, dental, and vision insurance.
• 401(k) retirement plan.
• Paid leave and tuition reimbursement.
• Various corporate discounts and perks.