Senior Marketing Manager (Jewellery/Luxury)

TL;DR

Senior Marketing Manager (B2B/Jewellery): Leading marketing and communications for the world's largest B2B jewellery trade fairs with an accent on data-driven demand generation and multi-channel audience growth. Focus on optimizing the end-to-end acquisition funnel, scaling content via AI, and driving measurable revenue through international market expansion.

Location: Hong Kong (Wan Chai)

Company

Informa Markets creates global platforms for industries, organizing over 500 large-scale branded events in 14 specialist markets.

What you will do

• Own annual marketing strategy and demand generation for jewellery events in Hong Kong, Dubai, and international markets.
• Design and lead data-driven engines for awareness, conversion, and retention with accountability for pipeline and revenue outcomes.
• Optimize digital channel portfolios including SEO, SEM, paid social, programmatic, and marketing automation.
• Develop annual editorial plans and oversee global PR and media relations to amplify brand authority.
• Collaborate with Sales and Data teams to implement lead scoring, attribution models, and real-time dashboards.
• Lead and coach a multi-functional team including Brand, Content, PR, and Commercial Marketing.

Requirements

• 15+ years of experience in Marketing Communications and Growth Marketing, with 8+ years in team leadership.
• Must be proficient in English and Chinese (Cantonese and Mandarin).
• Proven track record in B2B demand generation and full-lifecycle lead management.
• Expertise in SEO, SEM, paid social, and marketing automation platforms such as Salesforce.
• International mindset and demonstrated experience in multi-market acquisition.
• Bachelor’s degree in Marketing, Communications, or a related field.

Nice to have

• Experience in the jewellery, luxury, fashion, or design sectors.
• Background in advertising/PR agencies or startup/scale-up environments.

Culture & Benefits

• Inclusive environment that champions energy and ambition.
• Equal opportunities employer focusing on merit and qualifications.
• Supportive and rewarding workplace culture with a focus on diversity and inclusion.