Senior Marketing Executive (B2B Marketing)

TL;DR

Senior Marketing Executive (B2B Marketing): Designing and implementing digital marketing initiatives to drive website traffic and lead generation for global industry platforms with an accent on multi-channel campaign management and market intelligence. Focus on optimizing online channels, utilizing B2B marketing automation, and coordinating promotional strategies for large-scale exhibitions.

Location: Onsite in Hong Kong, China

Company

Informa Markets creates global platforms for industries, organizing over 500 large-scale branded events across 14 specialist markets.

What you will do

• Design and implement digital marketing initiatives to achieve business objectives.
• Increase website traffic, brand awareness, and lead generation through online platforms.
• Produce marketing materials for social media, websites, and external online media.
• Monitor and analyze the performance of digital marketing campaigns.
• Collaborate with internal and external parties to ensure high professional standards of content.
• Evaluate new marketing channels and gather market intelligence to gain customer insights.

Requirements

• At least 4 years of experience in digital marketing.
• Degree in Marketing, Advertising, Business, or a related discipline.
• Hands-on experience with Google Analytics and Facebook Ad Manager.
• Experience in B2B campaign management and marketing automation.
• Excellent command of written and verbal English and Chinese (Cantonese and Mandarin).
• Must be based in Hong Kong.

Nice to have

• Experience with Eloqua and HTML.
• Knowledge of Mainland China digital marketing tools.
• Background in marketing agencies or the exhibition industry.

Culture & Benefits

• Inclusive and diverse work environment where all backgrounds are welcomed.
• Equal opportunities employer basing decisions on relevant qualifications and merit.
• Rewarding, supportive, and enjoyable corporate culture.