обновлено 3 дня назад
Omnichannel Marketer (AI)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Omnichannel Marketer (AI): Developing and executing online and offline omnichannel marketing programs and digital assets for Dental Solutions in China with an accent on customer experience, campaign activation, and digital platform content. Focus on localizing global strategy, optimizing digital marketing efficiency with AI, managing vendors and cross-functional workstreams, and tracking campaign performance.
Location: Hybrid, Shanghai, China
Company
is a healthcare company developing solutions at the intersection of health, materials, and data science.
What you will do
- Own the China omnichannel marketing strategy and execute marketing assets across online and offline channels.
- Manage end-to-end omnichannel programs, ongoing activities, digital platforms such as WeChat, and content creation.
- Design, develop, and activate integrated marketing campaigns and digital enhancements with portfolio marketing teams.
- Improve customer experience across prioritized touchpoints and cultivate omnichannel marketing capabilities within the local business.
- Analyze market trends, value chains, competitive intelligence, and omnichannel performance to support portfolio and commercial strategies.
- Collaborate with global digital marketing, MarTech teams, sales, channel partners, vendors, and customers while reporting monthly portfolio performance.
Requirements
- Experience in digital marketing within a local China commercial organization.
- Experience partnering with product managers and portfolio teams to drive digital activation and promotional marketing.
- Ability to manage multiple project streams and cross-functional workstreams.
- Ability to select and manage vendors that address customer experience needs.
- Strong communication skills for collaboration with sales, channel teams, channel partners, and customers.
- Ability to interpret global portfolio strategy and localize it into China-adapted tactics; proficiency in applying AI technologies to marketing scenarios is required.
Culture & Benefits
- Hybrid-eligible work arrangement in Shanghai.
- Programs supporting physical and financial well-being.
- Compensation and benefits are benchmarked against comparable companies.
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