Consumer Marketing Insights And Strategy Manager (US Commercial)

TL;DR

Consumer Marketing Insights and Strategy Manager (US Commercial): Leading consumer and market research initiatives to shape buying behaviors and support product development with an accent on data-driven decision making and category strategy. Focus on building robust long-term strategies, challenging the status quo, and translating complex data into compelling consumer stories for the US market.

Location: Must be based in New York, NY, USA. The role follows a hybrid work policy allowing up to 50% remote work per month.

Salary: $100,000–$130,000

Company

A global beauty company committed to diversity, equity, and inclusion, focused on bringing bold ideas to life through innovation and consumer-centric strategies.

What you will do

• Influence long-term business direction and brand portfolio strategy based on consumer insights.
• Partner with Global Brand Leads to drive brand strategies and support key retailer presentations.
• Utilize data analytics to measure performance and provide clear recommendations for business acceleration.
• Develop and execute agile learning plans across brands, categories, and shopper segments.
• Build compelling consumer stories that integrate with the innovation pipeline.
• Challenge existing thinking and the status quo using fact-based, visionary insights.

Requirements

• Must be based in or able to work from New York, NY.
• Strong expertise in market platforms such as Nielsen and NPD.
• Proven experience in developing and executing learning plans across brands and categories.
• Advanced ability to translate complex data into actionable business strategies.
• Demonstrated experience in internal collaborative influencing and stakeholder management.
• Ability to work independently and take a fact-driven stance in decision-making.

Nice to have

• Experience in commercial functions such as Sales, Marketing, or Trade Marketing.
• Previous local market experience.
• Experience in people leadership of medium-sized direct teams and large indirect teams.
• Strong capabilities in out-of-the-box thinking and innovation.

Culture & Benefits

• Global omni-working policy allowing up to 50% remote work per month.
• Diverse and inclusive work environment focused on professional growth.
• Commitment to diversity, equity, and inclusion as a core company value.
• Opportunity to work with a passionate team on high-impact commercial strategies.