Manager, Marketing Strategy (Entertainment)

TL;DR

Manager, Marketing Strategy (Entertainment): Developing and activating Peacock’s long-term brand strategy across campaigns, partnerships, and platform experiences with an accent on cultural relevance and audience connection. Focus on translating data insights into actionable strategic directions and maintaining brand consistency across a matrixed organization.

Location: Hybrid: Must be based in Universal City, CA (minimum 4 days per week in office)

Salary: $75,000 - $105,000 yearly

Company

hirify.global is one of the world's leading media and entertainment companies, owning brands like NBC, Bravo, and Peacock.

What you will do

• Support the evolution of Peacock’s brand strategy across marketing, product, programming, and partnerships.
• Translate brand positioning and audience insights into actionable directions for campaigns and partner activations.
• Synthesize performance data and cultural trends into strategic recommendations for decision making.
• Partner with cross-functional teams to streamline how Marketing Strategy inputs are integrated into campaign development.
• Monitor brand health and engagement KPIs in collaboration with Consumer Insights and Decision Sciences.
• Maintain organized brand frameworks and documentation to ensure consistency across all workstreams.

Requirements

• 5+ years of experience in consumer, entertainment, or brand marketing strategy.
• Proven ability to translate data, audience insights, and cultural trends into strategic recommendations.
• Experience developing positioning, briefs, or narrative frameworks that guide execution.
• Fluency in Keynote for Mac to bring strategies to life through visual storytelling.
• Ability to influence and collaborate effectively within a matrixed organization.
• Must be able to work from the office at least four days per week.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance.
• 401(k) plan and paid leave.
• Tuition reimbursement and various employee discounts and perks.
• Inclusive corporate culture with a strong tradition of community giving.